The book that changed how we run our practice
Profit First by Mike Michalowicz is the cash-management system at the heart of our entire practice — the same system we've used to help over 1,000 UK business owners take more profit out of their businesses, by design. Instead of the traditional Sales − Expenses = Profit formula that leaves most owners hoping for whatever's left, Profit First takes profit out first and forces the business to run on what remains.
How the free book offer works
Book a 17-minute introductory call with Stephen Edwards — FCCA-qualified, 25+ years in practice, and one of a small handful of UK accountants Certified through Mike Michalowicz's Profit First Professionals programme. We use the call to make sure Profit First is actually a good fit for your business. Either way, we post you a free copy of the book to any UK address. No shipping cost, no card details required, no follow-up unless you'd like one.
What's inside the book
Profit First covers the four foundational bank accounts that take the guesswork out of your finances, why paying yourself first makes you a better business owner not a worse one, how to set your allocation percentages so VAT, tax and payroll never blindside you again, and the 30-day Profit First sprint to start running your business on the system this month. It's the simplest, most practical financial framework most UK business owners have never been shown.
Who this offer is for
This offer is open to UK-based business owners with a delivery address in the UK. There's a limited number of books we can send each month — when we hit the cap for the month, the offer pauses and reopens the following month. Read more about Stephen on the team page, or learn about our wider Profit First service.