The UK's Leading Profit First Accountants
Gro Profit First Accountants are the UK's leading Profit First certified accountancy practice. Based in Cheltenham and serving businesses nationwide, we help you implement the Profit First cash management system so you take home more profit every single month — not just what's left over after expenses.
What is Profit First?
Traditional accounting says Sales minus Expenses equals Profit. Profit First flips the formula: Sales minus Profit equals Expenses. By allocating profit first — before you pay anything else — you build a permanently profitable business instead of hoping there's something left at the end of the month. The system uses five dedicated bank accounts and twice-monthly allocations to give you total financial clarity.
How We Implement Profit First
Our 12-month Profit First programme starts with a full financial assessment of your business. We set up your Profit First bank accounts, calculate your target allocation percentages (TAPs), and run regular rhythm meetings to keep you on track. Every quarter, we review your allocations and adjust them as your business grows. We handle the bookkeeping, tax planning, and financial coaching to make the system work.
What Results Can You Expect?
On average, our Profit First clients make over £20,000 in extra profit and cash. Most clients notice a tangible difference within 90 days — more cash clarity than they've ever had, and a predictable profit allocation every two weeks. By month 12, the system is embedded in your business for good.
Who Is Profit First For?
Profit First works for businesses of all sizes — from solopreneurs turning over £100k to companies doing £5m+. Whether you're a sole trader, limited company, contractor, or growing team, our Cheltenham-based Profit First accountants will help you understand your numbers, pay yourself properly, and build a business that works for you — not the other way around.
Our Profit First Credentials
Our founder Stephen Edwards is an ACCA Chartered Certified Accountant (FCCA) with 25 years' experience. He is the UK's leading Profit First Certified Accountant, was named Profit First Accountant of the Year, trained directly under the system's creator Mike Michalowicz, and hosts the Profit First Podcast. He has personally helped over 100 businesses implement the system.